Finally Measure Your Print Marketing
Track every flyer, poster, direct mailer, and brochure. Know what's working and what's wasting budget.
Create Your Marketing & Print QR Code — FreeThe Print Marketing Measurement Gap
Digital marketers track everything. Click-through rates, conversion rates, cost per acquisition. But the moment you print a flyer or send a mailer, you're flying blind.
Tracked QR codes bridge this gap. Every scan on a printed piece becomes a measurable event with location, device, and timing data.
How It Works
Create tracked QR codes
Generate unique QR codes for each campaign, placement, or variant.
Label by placement
Tag each QR code: flyer, poster, mailer, brochure. Compare performance across formats.
Analyze and iterate
Use scan data to double down on what works and cut what doesn't.
Marketing & Print QR Code Ideas
Flyer Campaigns
Track scans across different distribution locations. Find out which coffee shops, boards, or neighborhoods drive the most engagement.
Direct Mail
QR codes on postcards and mailers. Measure response rates with actual scan data instead of guessing.
Poster & Signage
Track foot traffic engagement from posters in storefronts, transit stations, or community spaces.
Brochures & Catalogs
Link to online catalogs, booking pages, or product demos. Track which pages of your catalog drive the most scans.
Frequently Asked Questions
Can I A/B test print materials with QR codes?
Yes. Create two different QR codes linking to the same destination but with different shortcodes. Compare scan rates to see which design or placement wins.
How do I track which location drives the most scans?
Create a separate QR code for each distribution location. Label them in QRbuild and compare analytics side by side.
What's a good scan rate for print marketing?
It varies by format: direct mail averages 2-5%, event handouts 8-15%, in-store signage 5-10%. QRbuild tracking helps you benchmark and improve.
Can I use QR codes in email marketing too?
You can, but clickable links are better for email. QR codes shine in print where clicking isn't possible.
Ready to create your marketing & print QR code?
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